This is not entirely true though - a rainbow, by definition, only has seven colours Red, Orange, Yellow, Green, Blue, Indigo and Violet. But Directions Hair Colour has over 36 colours in their exotic collection! Use over bleached or pre-lightened hair for vibrant results, excellent staying power and a lovely fade. Highly recommended! At the height of the fashion explosion these unique tubs of colour rocketed and have been supporting fashion trends and styles worldwide ever since, even landing themselves on many celebrity heads along the way.
With no ammonia, peroxide or PPD and a strict in house 'no animal testing' policy - Directions Semi Permanent Hair Colour is not only the best fashion shade of choice, it's also the safer way to colour. Established in under the La Riche brand, Directions Hair Colour is endorsed by PETA and is the preferred brand of semi-permanent colour for thousands of alternative and pastel goth zealots around the world!
Looking for wholesale? Visit Wholesale. Our biggest and boldest collection of colour ever Shop 11 new colours Watch Video.
Discover our range. Hair colour Explore all 46 colours in our intense range. Shop now. Colour Kits The all-in-one box packed with colour. Hair Lightening Kits The pre-colour base for pigment perfection. Colour care Products that keep hair healthy and nourished. Accessories Professional supplies for flawless application. Promotional items Everything you need for standout stock.
Directions Hair Colour 24th Sep - 4 min read. How to Achieve Hair Colour Perfection. Directions Hair Colour 24th Feb - 9 min read.
La Riche Directions La Riche have been producing brilliance in the form of La Riche Directions hair dye since , and their semi permanent colours are great for adding a wild new colour to your look.
With such a massive selection of wonderfully bright and stunning colours, La Riche should definitely be at the top of your list when you want to change your shade. What's more, you get a free tint brush with every hair dye purchased. No wonder that La Riche Directions hair dye has got such great reviews from all over the world, their awesome range of colours at brilliant prices allow you to really transform your style without breaking the bank.
The semi permanence of their colouring products also means you can chop and change between light and dark every few months, without having to wait for the product to grow out like you would with a more permanent solution.
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