I mean, some of those stories are so big, and fun, and epic. Eight years later, how do you feel about the series finale? Would you do anything differently if you could? I really wanted to create a finale that you would watch with bated breath up until the very end, and I think that it was something that we were building too.
And I think that I'm really excited about that finale because we're still talking about it. You know, it's still something that it's about Chuck and Sarah's relationship. So, I loved the ending. Her name is Elizabeth Peterson, and she also was a super fan. But you know, that was what was really so fun about how Chris [who wrote the finale] left the ending. During the reunion, Zach said he wanted to do a Chuck movie several times, and Ryan even brought up doing a whole other season.
Do you have any story ideas in your mind already, or is there just a blank slate? I think it would be about the fan demand and interest from our partners at Warner Brothers. If those two things gelled, well then it would be incumbent on us to figure out the story, I suppose.
But at the very least, it was a blast to have yesterday, if nothing else. How do you think the show would be different if it was still on the air right now? I think the tone that we established in the pilot with [director] McG and Zach, and the show very much fit into that moment.
Sepinwall also wrote an open letter to NBC on reasons to renew, while Ryan encouraged fan support by listing the various ways in which they could contribute to the campaign to save Chuck. One fan, Wendy Farrington, was inspired by a product placement in a second season episodes to organize a campaign to purchase footlong sub sandwiches from Subway on the air date of the second season finale.
This movement gained support from various cast and crew members, with actor Zachary Levi seen leading hundreds of fans to a Subway restaurant in Birmingham, England. Members of the show's cast and crew participated in a special "rally cry" episode of Chuck vs the Podcast on April 24, , just before the season finale, to encourage fans to keep the campaign going and thank them for their support.
On the campaign, co-creator Josh Schwartz remarked that it "has been one of the most amazing experiences of [my] life to witness — and certainly the most creatively gratifying. The campaign also prompted press and media coverage, with The Hollywood Reporter calling Chuck one of the "most discussed bubble show[s] online.
But here, critics find themselves passionately advocating for something that's extraordinarily enjoyable to watch. Before returning to the small screen, the Peacock network and Subway struck a special sponsorship deal. Rightfully so, many viewers tend to have a negative connotation when it comes to the sponsors that financially back the TV shows and movies they love. For this reason, the approach to the "Save Chuck" campaign is fascinating.
Fans let the show's main sponsor know that they were all potentially loyal customers and would continue to be if Chuck got renewed.
In truth, product placement is nothing new , but in some ways, Chuck unintentionally revolutionized the relationship advertisers would have with television shows in the years to come. After overtly being implemented into Chuck 's plot lines and dialogue, Subway all but became a character in the series. Arguably, the in-your-face advertising is somewhat distracting. Gunsmoke ran for over episodes, spanning 20 years of TV.
Those years saw record popularity, ratings, and lots of profit — especially for the real-life town of Dodge City in Kansas, which made lots of tourism revenue off being the setting of the show. After the show's 12th season in , however, ratings slipped and CBS canceled Gunsmoke.
It was renewed not just because of popular demand, but also because of political demand. US Senator Robert Byrd expressed disgust over the show's untimely end on the Senate floor, and threatened to move objections to the show's cancellation into the Congressional record. Paley's wife Babe personally lobbied him to revive it. Paley, ever the professional, reversed the show's cancellation.
The show was given a new time slot on Mondays, Gilligan's Island was axed to clear up space, and the show ran for another eight years. In the age of streaming, shows getting revived after cancellation and significant time away is a normal occurrence. This was not the case a handful of years ago — if a show was canceled, that was it. So you can understand what a paradigm shift it was when Family Guy got revived in the '00s, thanks DVD sales.
Family Guy ran for three seasons on Fox before getting cancelled in and airing its final show in After it wrapped, Cartoon Network showed reruns during Adult Swim Fox took a good long look at those numbers, and realized this could be something more than a cult hit. Thus, a revival was greenlit in As common as this is now, it was strange and baffling to everyone at the time. There was no precedent for DVD sales reviving a show. Fox Home Video executive vice president Peter Staddon said it was "the first time [he'd] seen something like this happen.
When Chuck was on the brink of cancellation, the show's fans came up with a wealth of different ways to tell the network to save their show.
There were plenty of petitions, fan sites — all standard fare. The most memorable and impactful effort, however, was a coordinated purchase of Subway sandwiches? It's as strange as it sounds. The plan was to show that even a small audience can have huge buying power. Inspired by an episode in which Subway gets some product placement, Farmington devised a plan: On the day of the season finale, Chuck fans would go to Subways across the country and buy a five-dollar footlong.
They'd share pictures and receipts to show NBC in a tangible, non-Nielsen way how much they cared. News of the campaign was picked up by major periodicals.
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