Sure, sometimes people go to YouTube to hunt down a specific video to watch hello again, peanut butter baby. All that said, when it comes to working with the YouTube algorithm, remember that the algorithm follows the audience. When it comes to describing your video for the algorithm, you want to use accurate, concise language that people are already using when they search. Because YouTube is a search engine as much as a video platform, you can conduct your keyword research in the same way you would for a blog post or web copy: using free tools like Google Adwords or SEMrush.
The background image almost always informs the title in some way, creating a compellingly clickable package. Source: Tee Noir. To this end, use:. Pro Tip: Making a video series is a great way to capitalize on a recent spike in viewers. If a video of your year-old child singing a cover went viral, perhaps more covers are in order. You can publish a series all at once for binge watching, or drop them regularly to keep people coming back, depending on your strategy. For instance: YouTube ads , external sites, cross-promoting on social media , and partnerships with other channels or brands can all help you earn views and subscribers, depending on your strategy.
So, a video that performs well on the homepage will be surfaced to more people on the homepage, no matter what its metrics from blog views look like. Just like so:. In order for your audience to grow, you need to nurture your relationships with your viewers.
Relationship-building with your viewers and other creators can build bridges that will help you all the way down the line. More than anything else, in a time of content saturation, people want quality. The algorithm prioritizes satisfaction for each individual user. So find your niche and lean into it.
Audience growth has no correlation with time between uploads. Grow your YouTube audience faster with Hootsuite. From one dashboard, you can manage and schedule YouTube videos alongside content from all your other social channels. Try it free today. Get Started. Grow your YouTube channel fast with Hootsuite. Easily moderate comments, schedule video, and publish to Facebook, Instagram, and Twitter.
Consider content from flat earthers. Surveys show that borderline content is satisfying to only a very small portion of viewers on YouTube. Today, borderline content gets most of its views from sources other than non-subscribed recommendations. But we also take the additional step of showing viewers authoritative videos about topics that may interest them.
This personalized diversity helps viewers access new subjects and formats versus the same type of video over and over again. Instead, consumption of news and political content on YouTube more generally reflects personal preferences that can be seen across their online habits.
To start, our advertiser-friendly guidelines already prohibit lots of borderline content from monetizing. Many advertisers have told us that they don't want to be associated with this type of content on YouTube and often choose to opt out of advertising against it. This means each borderline video watched is a lost opportunity to monetize, leading to real lost revenue to YouTube. Likewise, this kind of content breeds distrust and raises concern not just with advertising partners, but with the public, press, and policy makers.
The reality is that as our work on responsibility has grown, so has our company and the entire creator economy. Responsibility is good for business. Misinformation tends to shift and evolve rapidly, and unlike areas like terrorism or child safety , often lacks a clear consensus. Also, misinformation can vary depending on personal perspective and background.
We recognize that sometimes, this means leaving up controversial or even offensive content. So we continue to heavily focus on building responsible recommendations and take meaningful steps to prevent our system from widely recommending this content. Our goal is to have views of borderline content from recommendations below 0. Taken together, all of our responsibility work around recommendations has shown real impact. Watchtime of authoritative news is up dramatically and borderline viewing is down.
My son made it through some tough moments in his linear algebra class. Creators like Marques Brownlee , MostlySane , or NikkieTutorials have inspired millions with their expertise, advocacy, and honesty. Our recommendation system is getting better everyday thanks to feedback from all of you, but it can always be better. My team and I are committed to keeping that work going, and delivering you the most helpful and valuable experience possible.
Copy link. Submit Search Search Input. Recommendations on homepage. Recommendations on "Up next. A number of signals build on each other to help inform our system about what you find satisfying: clicks, watchtime, survey responses, sharing, likes, and dislikes.
A focus on responsible recommendations Clicks, views, watchtime, user surveys, shares, likes and dislikes work great for driving recommendations for topics like music and entertainment—what most people come to YouTube to watch.
Addressing common questions about recommendations Recommendations play a pivotal role across our entire community, introducing viewers to content they love and helping creators connect with new audiences. Play button Play button icon. Searching tragedies can turn up even more disturbing results. Researchers at Harvard conducted their own test and found that the algorithm was more often drawing viewers to extreme content and unfounded right-wing conspiracy theories.
Blaskiewicz Jr. This in itself compels people to watch and absorb as much as they can and to revisit videos. The emotion they provoke is contagious, he said, and they provide ready-made explanations for complex and difficult news events. YouTube has said it's simply reflecting what users want to see, and videos are chosen based on their individual profile and viewing history.
YouTube has to balance protecting its profits with the trust of its users. Exploiting the YouTube algorithm is a cottage industry. Video creators who follow the rules can earn a share of advertising revenue. Ultimately, if the recommendation engine is promoting conspiracy videos, YouTube incentivizes creating more of them.
But more than just promoting — and prioritizing — misinformation, these digital tabloid channels can also distort democracy. Right before the U. Searching "Trump" lead to pro-Trump video recommendations. Searching "Clinton" raised mainly anti-Clinton video recommendations. YouTube has taken steps to reduce incentives for some of the worst offenders.
Content like mass shootings are not allowed to generate advertising revenue for their creators through YouTube. YouTube has also tweaked its algorithm to better show authoritative news sources, especially for breaking news events, the spokesperson said.
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